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12. Cognitive Mapping
Design Phase 2,3
Cognitive Mapping is a visualization of how people make sense of a particular problem pace. It is most effective when used to structure complex problems and to inform decision making.

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14. Collage 

Design Phase 2,3 

As inspiration for design teams, collage allows participant ants to visually express there thoughts, feelings, desires, and other aspects of their life that are difficult to articulate using tractional means. 

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15. Competitive Testing

Design Phase1,5 

Competitive testing is the process of conducting research to evaluate the usability and learnability of your competitors products. 

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65. Picture Cards

Design Phase2

Picture Cards contain images and words that help people think about and tell true stories of their life experiences, grounded in context and detail. 

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66. Prototyping 

Design Phase 3,4 

Prototyping is the tangible creating of artifacts at various levels of resolution, for development and testing of ideas within design teams and with clients and users. 

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67. Questionnaires

Design Phase 1,4 

Survey instrument designed for collecting self-report information from people about their characteristics, thoughts, feelings, perceptions, behaviors, or attitudes, typically in written form. 

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57. Observation 

Design Phase 2

A fundamental research skill, observation requires attentive looking and systematic recording or phenomena including people, artifacts, environments, events, behaviors and interactions. 

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55. Mental Model Diagrams 

Design Phase 2,3 

People tend to behave in ways consistent with dearly healed beliefs. Then mental model diagram can help you articulate root causes behind behaviors and develop solutions that deeply resonate with people. 

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50. Kano Analysis 

Design Phase 1,2,5 

Not all product attributes are equally important to the customer. Use Kano Analysis to determine which product attributes have the greatest impact on customer satisfaction. 

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47. Image Board 

Design Phase 2 

A collage of collected pictures, illustrations, or brand imagery can be used to visually communicate an essential description of targeted aesthetics, style, audience, context, or other aspects of design intent. 

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9. Business Origami 

Design Phase 1,2 

Enables teams to paper-prototype the interaction and value exchange among people, artifacts, and environments in a multichannel system. 

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8. Brainstorm Graphic Organizers 

Design Phase 1,2,3

Beyond creating lists of new ideas and concepts, brainstorm graphic organizers help in the creation of new knowledge by visually structuring a deep die into a problem space. 

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7. Bodystorming 

Situates brainstorming in physical experience, combining role-playing and simulation to inspire new ideas and empathic, spontaneous prototyping. 

Design Phase 3 

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6. Behavioral Mapping 

Design Phase 2 

Used to systematically document location-based observations of human activity, using annotated maps, plans, vedio, or time-laps photography. 

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3. Affinity Diagramming 

Design Phase 2,3,4,5 

Affinity diagramming is a process used to externalize and meaningfully cluster observations and insights form research, keeping design teams grounded in data as they design.