1

97. Web Analytics 

Design Phase 5 

A gateway for your organization to become deeply invested in what your customers are doing online, and why. 

2

56. Mind Mapping 

Design Phase 2

When a topic or problem has many moving parts, mind mapping provides a method of visually organizing a problem space in order to better understand it. 

3

44. Generative Research 

Design Phase 3 

Generative design exercises engage users in creative opportunities to express their feelings, dreams, needs, and desires, resulting in rich information for concept development. 

4

40. Eyetracking 

Design Phase 4

Gathers detailed technical information on exactly where and for how long participants are looking and none looking when using an interface or inter tracking with products.

5

19. Contextual Design 

Design Phase 1

Contextual design is a customer centered process that makes the ways in which designers work concrete, explicit, and sharable so that every step is anchored in customer data and feels less like design "magic."